Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.

Blog Posts

8 Ways How Google Ads Can Take Your Business To The Top

8 Ways How Google Ads Can Take Your Business To The Top

The marketing universe is expanding every day. Gone are the days when billboards and print media were the only means to advertise your business. In the technologically advanced era of today, almost half of the people around the globe are internet users so it’s quite understandable why internet marketing or digital marketing is soaring in the high skies. There are several types of digital marketing including

Ø  Search Engine Optimization (SEO)

Ø  Pay-per-Click (PPC)

Ø  Social Media Marketing

Ø  Content Marketing

Ø  Affiliate Marketing, etc.

All have their own specific set of tools, software, and applications to help you achieve your marketing goals and ensure your precious time is not wasted. Talking about PPC, a vital marketing online advertising platform is Google Ads a.k.a. Google AdWords which helps you fully implement your Pay-Per-Click (PPC) marketing strategy.

If you’ve been using PPC for your advertising needs, you would know that Google Ads is one of the most powerful PPC advertising tools.

What Is Google Ads?

“Google AdWords, Long Tail Pro and Market Samurai.”
-Steve Scott

Have you ever searched for something on Google and got a result labeled as “Ad”? That is something Google Ads does best.

It has become necessary for many small and large businesses to use Google Ads to generate more leads and sales as it is one of the most popular and trusted tools for PPC campaigns.

Here’s Why You Should Use Google Ads in 2022

Let’s talk about the core benefits of Google Ads in detail.

1. Helps You Increase Brand Awareness

Isn’t making people aware of the business one of your primary goals? Google Ads helps you to do that easily. It is an efficient means to increase brand awareness because

  •   It helps businesses promote their brand to the people searching for similar products or services on Google.
  • Even if people don’t view your ads or turn into your loyal customers immediately, there is a higher possibility of them getting acquainted with your product, services, and business while they are browsing.

2. Results Are Faster Than SEOe

We can’t deny the importance of SEO as it drives organic traffic to websites. However, getting your website at the highest rank is not a piece of cake. It is the dream of every business to appear at the top of the search engine but it takes years to achieve it. As bitter as it may sound but for some businesses, this dream never turns into reality.

This is where Google Ads comes in to save your day and help you fulfill the dream of seeing your brand at the top. It makes you climb over all the organic traffic on the search engine and your ad appears at the top, thus, increasing the chances of people coming across your brand. Even if they don’t buy your services straightaway, they would still have them at the back of their mind. With Google Ads, you also can retarget them later if you want.

3. Full Campaign Control and Management

If you’re seeking a marketing platform that provides full control over your campaigns, Google Ads should be at the top of your list. Get your desired results by gaining full management over your campaigns. Google Ads helps you to

  •         Control bids, budgets, and spending.
  •         Control keywords and audiences.
  •         Easily manage campaigns if you have simple marketing skills.
  •         Keep a track of your overall performance.

4. Gains You More Audience

One of the key benefits of Google Ads is that it brings you more exposure and an audience. In the years gone by, it was difficult for marketers to build an audience. But thanks to the search engine, whether you are a small or a large business, you will get access to the same audiences and customers. Once you’ve launched a Google Ads campaign, and your ad appears at the top, the chances of building a large audience increase.

5. Delivers Top of the Page Ranking

Even if you’re a small business and most people don’t know about your brand, you can still crawl over all the organic websites and get to the top of the page with the help of Google Ads. It ensures every time a person searches for related products or services, your website is the first they see.

6. Helps You Surpass Competitors

If your brand is not running Google Ads unlike your competitors who have a terrific marketing approach, you are most likely to be outranked. Customers are going to see your competitors’ ads first and probably wouldn’t even spare your business a glance, this is certainly not something any business owner would ever want.

Nevertheless, you can save yourself from this disaster by bringing Google Ads into action. It facilitates you in surpassing competitors by helping you to

  •         Analyze keywords your competitors are targeting.
  •         See the insights like impression share, outranking share, top-of-page rate, etc.
  •         Outrank competitors even if you are lagging way behind them as a successful Google Ads campaign can take your brand to the sky.

7. Targeting Potential

With Google Ads, it is totally up to you when, where, and to whom you want to show your ads. It helps in targeting specific keywords so that your ad doesn’t get any irrelevant traffic. Other than keywords, there are multiple options for targeting such as audiences, demographics, locations, etc. The most important thing here is that you get high-quality or potential customers and Google Ads’ insane targeting capabilities make it easier for you.

8. Remarket Visitors

One of the benefits that make Google Ads so advantageous is its remarketing abilities as remarketing is one of the greatest ways to connect with visitors who visited your website but didn’t convert immediately. Reconnecting with visitors increases the possibility of them turning into potential customers.

Leave a comment

Your email address will not be published. Required fields are marked *